The article was titled, Spirited Away and in the photo spread Kloss’s signature blond hair is replaced with thick, long black locks and her skin appears paler than usual, as she is shown wearing traditional Japanese patterns and kimonos.
Karlie for Vogue US – March 2017 pic.twitter.com/Pbo9rssT8p
— bestkkpics (@bestkkpics) February 14, 2017
Jansson posted a similar photo of the model with painted white face with red lips, soaking in a tub, to Instagram Tuesday.
New York magazine published photos of what appears to be a hard copy of Vogue’s March issue.
Many people on social media noted that it seems odd that a white woman portrays a Japanese geisha in an issue that supposedly promotes the beauty of diversity.
I was gonna ask why vogue decided to put karlie kloss in geisha makeup & clothing when there are amazing japanese models but i know why
— ㅤ (@honobonoIog) February 14, 2017
— 🌺Lee Hyori🌺 (@nodiggity95) February 14, 2017
Karlie Kloss should have known FROM THE START that her shoot was not okay. Instead she did it and just apologized after-the-fact.
— artemis (@elieslaab) February 15, 2017
Has Vogue lost it? Karlie Kloss as a geisha.
"What look should we go for this March?"
"How about yellowface and assorted Orientalism?" pic.twitter.com/bXZfiKzpe1
— Suzanne Enzerink (@suzanneenzerink) February 15, 2017
Oh Karlie Kloss .What a shame!!! Vogue what the hell is wrong with u? Cultural appropriation applies to asians as well! Just disgusting!
— Crab Countess (@Crabcountess) February 15, 2017
Emma Stone, Scarlett Johansson, and Tilda Swinton turn to Karlie Kloss. "Your turn, girl."
Karlie on phone: "Hello, Vogue? Make me Asian." pic.twitter.com/zgUWIB022Q
— Ira Madison III (@ira) February 14, 2017
The March 2017 issue of the magazine is Vogue‘s first time featuring an Asian model on the cover but many people were noting how that victory was weakened by model Liu Wen sharing the cover with six other models.
This comes after model Gigi Hadid, one of the models Wen shares the cover with, was recently called out for a racist Instagram story mocking Asian features.
Some people on social media also noted that Kloss had a six-page spread in the diversity issue, while two models of colour were only given one picture each.
Karlie Kloss gets a 6-page spread in yellowface for Vogue's DIVERSITY ISSUE… while Imaan Hammam & Liu Wen get one pic each… the irony pic.twitter.com/fXn9Ikz7ik
— Nerdy Asians (@NerdyAsians) February 15, 2017
Kloss later apologized on Twitter, after receiving much backlash.
She wrote that she was “truly sorry for participating in a shoot that was not culturally sensitive,” and that she will ensure her future shoots and projects reflect her mission to “empower and inspire women.”
— Karlie Kloss (@karliekloss) February 15, 2017
Back in 2012, Kloss walked down the Victoria Secret’s runway in a Native American-inspired headdress and the look was edited out of the TV broadcast. She later took to Twitter to apologize.
I am deeply sorry if what I wore during the VS Show offended anyone. I support VS's decision to remove the outfit from the broadcast.
— Karlie Kloss (@karliekloss) November 11, 2012
During a September 2016 Marc Jacobs fashion show, Kloss and other models wore dreadlock wigs.
This isn’t the first controversy Vogue’s diversity issue has started.
Some people on social media suggest that plus-size model Ashley Graham was told to cover her thighs with her arm.
“I chose to pose like that … no one told me to do anything,” Graham responded to a fan on Instagram, who questioned why Vogue made her cover her leg.