The New York Times ad, titled The Truth Is Hard, originally ran during Sunday night’s Academy Awards broadcast, and was meant to illustrate the newspaper’s commitment to reporting the truth (a.k.a. not “fake news”).
Colbert took the ad’s format and ran with it, advertising his own show while mocking Trump.
Among other things, the ad calls Trump a bully, a liar, a climate-change denier and “Willy Wonka who has been genetically cross-bred.”
The Late Show will go live Tuesday night (along with guests Lisa Kudrow and ex-White House press secretary Josh Earnest) following Trump’s presidential address to the U.S. Congress.
Trump bashed the ad before it aired on Sunday night.
For first time the failing @nytimes will take an ad (a bad one) to help save its failing reputation. Try reporting accurately & fairly!
— Donald J. Trump (@realDonaldTrump) February 26, 2017
Former Daily Show host Jon Stewart stopped by Colbert’s Late Show on Monday night to mock the media’s “breakup” with Trump. He emerged from under Colbert’s desk and admitted he missed being on TV.
— The Late Show (@colbertlateshow) February 28, 2017
(You can watch the Late Show version of the New York Times ad at the top of this article.)