Drake is making more Headlines than his platinum certified, chart-topping single of the same name.
The Canadian rapper released his long-anticipated playlist More Life on the evening of Saturday, March 18 and it is knocking down records like dominoes.
The songs from More Life rallied an unparalleled 89.9 million streams globally in 24 hours on Apple Music, setting a new record for single-day record streams of songs from an album.
Spotify also says the first full day release of More Life, March 19, generated the best first-day streams for an album on the service with 61.3 million global streams.
Those numbers edged out previous record holder, Ed Sheeran’s ÷ (Divide), which collected 56.7 million streams on day one.
And that isn’t the only record Drake set on Spotify. The 30-year-old also snatched the record for most streams for an artist in a single day on Spotify with 76.4 million streams – again beating out Sheeran.
It does not look like Drake has any plans on slowing down either. The One Dance artist’s More Life is on track to top the Billboard 200 charts with over 500,000 equivalent album units earned in the week ending March 23.
That would snag the Toronto-native the largest week for an album since his own Views debuted at No. 1 last May.
Drake was also the talk of the town on social media. In the first 36 hours following his playlist’s release, More Life was tweeted about more than 2.5 million times. At it’s most buzz-worthy moments, there were 5.7K tweets about the album being sent per minute.
Just because Drake is busy looking forward, doesn’t mean he has forgotten his roots. Drake and fellow Toronto hip hop icon Kardinal Offishall hung out backstage at a recent show and the Energy rapper even gave Offishall a shout out onstage.
— Kardinal (@KardinalO) March 21, 2017