Ahhh… there’s nothing quite like sitting back, relaxing and sipping a cold one while BLASTING some epic tunes!
Iron Maiden clearly knows what’s up because they are set to release another new brew!
Having already seen stellar success with their Trooper Ale (plus its limited-release Trooper 666) and Red N’ Black porter, Iron Maiden has let it be known that their latest endeavour is sure to please. The band has teamed up with Robinsons to create a Belgian-style beer called Hallowed.
As you can see from the Tweet above, Iron Maiden and Beer are a match made in… Heaven? Hell? …Belgium?
Bruce Dickinson had this to say about the new concoction, “What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in Hallowed, albeit with a British twist.”
SEE BELOW: Bruce Dickinson introducing Trooper Ale at Robinson Brewery in 2013
Dickinson worked alongside Robinsons’ head brewer, Martyn Weeks, to come up with Hallowed which is 6% ABV. According to the initial press release, this is one of the few times since 1942 that Robinsons has used a different yeast in any of their beers.
“It’s all in the yeast,” Weeks said. “Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavour and I think Hallowed drinkers are in for a treat.”
Of course, no Iron Maiden product would be complete without their iconic mascot Eddie. The label features Eddie dressed as a Belgian monk. The name was inspired by the classic Trappist brewing traditions as well as the Iron Maiden song “Hallowed Be Thy Name”, the closing track from their 1982 album The Number of the Beast.
Hallowed is unfortunately only a limited run drink and will only be sold for four months beginning in October. As the date draws closer, locations on where to purchase will be released through the band and Robinson’s facebook pages.