It looks like we won’t be getting another Britney Spears Super Bowl halftime show again.
After rumours started circulating that Spears was being considered to perform at the Super Bowl halftime show in 2018 earlier this week, Pepsi has revealed that she won’t be.
Pepsi’s head of sports marketing, Justin Toman, appeared at Venues Now Conference on Wednesday and revealed that Spears is not going to be the halftime performer.
Pepsi sports marketing head at #VenuesNow conference won't say who is playing Super Bowl, but confirms "not Britney" in response to rumors.
— Bill Werde (@bwerde) July 12, 2017
Toman did say that an announcement regarding who will be performing at the halftime show will be made “in due time”. Whoever is chosen will be following Lady Gaga who performed this year.
Spears’ rep has not responded to ET Canada’s request for a comment yet.