For anyone with legal issues involving copyright and intellectual property, bend a knee and learn from Netflix.
A few months ago, a Stranger Things pop-up bar named The Upside Down opened in Chicago, and it had all the trimmings: Winona Ryder’s Christmas lights lining the walls, Eggo waffle-inspired cocktails, a few Hawkins Middle School and Mirkwood Forest accents, and more references to the Netflix show.
Created without the streaming service’s permission, Netflix was none-too-pleased.
The company sent The Upside Down a cease-and-desist letter, dated Aug. 23, requesting that the space be closed after its six-week run. Rather than a stale, intimidating form letter, Netflix had a little fun with it.
The Upside Down is slated to be closed by Oct. 1.
In the last paragraph of the letter, it appears Netflix is warning against a repeat attempt, albeit using colourful, friendly language. With Season 2 of Stranger Things set to premiere on Oct. 27, manager Jared Saul of The Upside Down had originally intended to keep it running until then.
“If Netflix were OK with us running The Upside Down project through the season two premiere & the Halloween weekend we would most definitely have continued this incredible party a little bit longer!” said Saul in an email. “It’s been so much fun for us & for fans of Stranger Things & has even introduced the show to new fans here in Chicago who weren’t aware of the show before visiting the pop-up!”