Augmented Reality (AR) is hot and getting hotter. Thanks to recent technological developments (not least of which was the Pokemon Go craze), people are getting used to holding up their phones to see what sorts of cool things lurk beyond what our senses tell us.
Landmrk uses features of smartphones–location tracking, cameras, etc–to provide an AR overlay on their screens. The company is keen to show how people from the music world, markets, brands, tour operators and more how they can create an enhanced geo-locked experience for users. All you really have to do is open a browser and go to the associate Landmrk page. No need to download a resident app to your phone. And to use it, you have to get off your ass and out into the real world.
Say, for example, a company wants to offer a tour of a city’s musical sites. All they have to do is offer up a link to their Landmrk page and send people on their way. Maybe there’s a buzz that tells you to hold up your phone when you reach a specific location. At that point, your screen is populated by all sorts of information and graphics. The cost to the user might even be free, given that Landmrk offers a white label solution to advertisers and brand marketers.
The company has already participated in multiple music campaigns. With Keith Richards, fans were directed to musically historic buildings across the UK. The first person to visit a site was able to unlock a song from Keef’s Cross-Eyed Heart album. For Shakira, a scavenger hunt was designed for fans across a hundred countries for the launch of her El Dorado album that generated saw fans spend 5,000 hours on searches. There was a campaign that networked together indie record stores to create a worldwide listening party. Other case studies involves James Vincent McMorrow, Alt-J and the TV show Homeland.
Cool, no? Learn more about Landmrk here.